By Troy Burmeister & Claire Gilbert, Data Analysts

From software development to social networking, open source software powers big companies. Surprisingly, the people behind it don’t necessarily sit within the walls of Facebook, Google or Microsoft. They reside in thriving communities of active online users’ intent on fueling advances in data science, big data, and analytics.

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by Jason Solack, Vice President, O2 Integrated

Organizations large and small have an abundance of data at their disposal and have access to even more. The differences, however, in large part are often due to corporate governance. In fact, an increasingly growing component of this is data governance. And, when it comes to permission and utilization of data, this is certainly a case where size matters—organizational size and capacity, that is.

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by Nick Wright & Sarah Tarraf, O2 Integrated Analysts

It was Aristotle who said: “A friend to all is a friend to none.” If that is the case, then Big Data has few friends, if any, with its attempt to befriend us all.

Big Data is the Holy Grail of analysis to statisticians; it is the promise of smarter, faster decisions to the business executive; and it is a good source of job security with the seemingly never ending need for extracting, transforming, and loading more data to the IT professional,.

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by Greg Heist and Jason Raguso

Blogger’s note: This post was coauthored with my colleague Jason Raguso, who leads O Integrated, Gongos’ newly formed data integration unit. 

“Nothing is more expensive than a missed opportunity.”
—H. Jackson Brown

As a whole, the challenges facing the marketing research industry are twofold.

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