By Elizabeth VanStee, Communication Designer, Arti|fact

It’s no surprise that we’re living in the golden age of data. As a human race, we are more data hungry and data literate than ever before. And, nearly every sector across public interest and private business is experiencing a pronounced shift in the way we consume information and data.

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By Ivan Bojanic, Senior Integration Architect, Arti|fact

Vinyl records, mechanical Swiss watches, board games, and Polaroid-style instant cameras are just a few examples of seemingly obsolete products that are booming despite the ubiquity of cheaper and more versatile digital alternatives. What explains this, and what can product innovators and marketers learn from it?

Innovation as redefinition

We like to assume that innovation evolves exclusively forward.

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By Ivan Bojanic, Senior Integration Architect, Arti|fact

Recessions are as painful as they are disruptive. On both an individual and social level, they represent periods of uncertainty, anxiousness and tightened belts. We hunker down for recessions the way that New Englanders hunker down for midwinter storms: with weary resignation in the face of the inevitable.

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By: Ivan Bojanic, Senior Integration Architect, Arti|fact

At its heart, consumer research aspires to tell us other people’s stories; to explain where they came from, why they do what they do, and to better predict what they might do in the future.

Of course, the challenge is one of scale. Spending one-on-one time with an individual allows us to appreciate their unique narrative.

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By Ivan Bojanic, Senior Integration Architect, Arti|fact

What’s the value of old information?

Most of us would say it depends. Sales, satisfaction and profiles are just a few of the countless metrics that companies track over time to gauge performance. In doing so, they can better develop strategies and predict outcomes.

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