By Troy Burmeister & Claire Gilbert, Data Analysts

From software development to social networking, open source software powers big companies. Surprisingly, the people behind it don’t necessarily sit within the walls of Facebook, Google or Microsoft. They reside in thriving communities of active online users’ intent on fueling advances in data science, big data, and analytics.


By Susan Scarlet, Vice President, Strategic Branding

Once upon a time, an 80+-page research report was commonplace. Nearly every question market researchers asked of their consumer subjects landed either in a chart, an executive summary, or both.  Those deliverables, often found in PowerPoint, were eventually dispersed on a shared drive and archived into growing terabytes of proprietary knowledge.


by Jason Solack, Vice President, O2 Integrated

Organizations large and small have an abundance of data at their disposal and have access to even more. The differences, however, in large part are often due to corporate governance. In fact, an increasingly growing component of this is data governance. And, when it comes to permission and utilization of data, this is certainly a case where size matters—organizational size and capacity, that is.


By Greg Heist, Vice President, Strategy & Innovation

The semi-annual release of the GRIT report is always a must-read item. This temperature check of the insights space illustrates a collective view of our unfolding future.

When reading GRIT, I tend to look for divergences and gaps. How has time shifted perceptions?  Where are the disconnects between client-side and agency-side researchers?  What do the results say about what we should pay attention to as we forge this brave new world?

After digesting this issue of GRIT, three things are on the forefront of my mind:

Mobile has both arrived and become a centerpiece of our industry’s future

Of all the things that mobile promises, the mobile survey is arguably the least compelling.


by Nick Wright & Sarah Tarraf, O2 Integrated Analysts

It was Aristotle who said: “A friend to all is a friend to none.” If that is the case, then Big Data has few friends, if any, with its attempt to befriend us all.

Big Data is the Holy Grail of analysis to statisticians; it is the promise of smarter, faster decisions to the business executive; and it is a good source of job security with the seemingly never ending need for extracting, transforming, and loading more data to the IT professional,.


Speaker Spotlight: Greg Heist

I recently sat down with The Future of Consumer Intelligence 2014 keynote speaker Greg Heist, Vice President, Strategy & Innovation, Gongos Inc., who discussed how the role of “the researcher” has changed as well as how the increasingly connected customer has affected market research, among much more.

By: Greg Heist, Vice President, Strategy & Innovation

It’s been taken for granted, increasingly opted out of, and suddenly, this thing we call privacy is becoming very public.

This May, IIR’s Future of Consumer Intelligence will feature not one, but two, keynotes on privacy and how it relates to the lifeblood of our discipline: data collection.


Lately I have found it impossible to scan my numerous RSS feeds without the term “Big Data” staring me in the face on nearly every page.  And there’s good reason for that: Big Data is big business. And it’s growing all the time.

To add some scale to big data’s explosion, consider these statistics from wikibon.


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