Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

In our previous posts, we presented a historical case for how Insight Curation will breed fresh solutions to the complexity of our modern age, mapping out the prowess necessary to move us from researcher to curator.

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Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

It’s clear that we are bullish on Insight Curation ushering in a new way of thinking about how organizations socialize and preserve consumer-driven wisdom.

share

Blogger’s Note: The following series of posts are co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

In our previous posts, we presented a historical case for how Insight Curation will breed fresh solutions to the complexity of our modern age, mapping out the prowess necessary to move us from researcher to curator.

share

Blogger’s Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

“History is a relentless master. It has no present; only the past rushing into the future.

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Blogger’s Note: The following series is co-authored with my talented colleague & curator, Amy Perifanos, whose passion is to step outside “storytelling” to help define the emergence and application of curation in our industry.

 “The art of curation isn’t about the individual pieces of content, but about how these pieces fit together, what story they tell by being placed next to each other, and what statement the context they create makes about culture and the world at large.

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Amy and I have recently introduced the idea of insight curation to the industry—she at IIR’s “Future of Consumer Intelligence” in May and I at MRA’s “Insights & Strategies Conference” in June. The idea had been brewing for a year, and we chose these engagements to unveil the theory underpinning this future practice. While it’s no surprise we’re personally jazzed about the notion of curation, the reaction from both clients and agencies signals that we’re onto something big – something that will bring clarity to the complex matrix of knowledge that organizations grapple with day to day.

http://gongos.com/wp-content/uploads/SurveyMagazine_July2013_GoInnovate1.pdf
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