By Claire Gilbert, Data Analyst, O2 Integrated

It’s fair to say that for those who run in business intelligence circles, many admire the work of Fast Forward Labs CEO and Founder Hilary Mason.  Perhaps what resonates most with her fans is the moniker she places on data scientists as being ‘awesome nerds’—those who embody the perfect skillsets of math and stats, coding, and communication.

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By Elizabeth VanStee, Communication Designer, Arti|fact

It’s no surprise that we’re living in the golden age of data. As a human race, we are more data hungry and data literate than ever before. And, nearly every sector across public interest and private business is experiencing a pronounced shift in the way we consume information and data.

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How are communities pushing the boundaries to catalyze consumer-centric growth? In this compendium, Gongos invites you to reestablish what a community of consumers means to you.

         

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By Greg Heist, Chief Innovation Officer & Jill Heist, Methodologist

Organizations have relied on the steady flow of thoughtful, high-quality consumer opinions for decades. They’ve counted on these mostly anonymous groups of people to assess products, provide feedback on experiences, and share intimate details of their lives.

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By Katherine Ephlin, Chief Operating Officer, Gongos, Inc.

In Part I of Breaking the Ask/Answer Cycle, we covered off on one of the two dimensions essential in creating the two-way ‘bridge’ to help our clients build the capacity and competency to make better consumer-minded decisions – the interactions that occur within the walls of our clients.

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By Katherine Ephlin, Chief Operating Officer, Gongos, Inc.

In today’s world, empowering individuals to bring their voice to research is more important than ever. While the emphasis on the “get” of data is leading us to examine actual behavior, data doesn’t have a voice – it simply can’t articulate why it exists.

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By Ivan Bojanic, Senior Integration Architect, Arti|fact

Vinyl records, mechanical Swiss watches, board games, and Polaroid-style instant cameras are just a few examples of seemingly obsolete products that are booming despite the ubiquity of cheaper and more versatile digital alternatives. What explains this, and what can product innovators and marketers learn from it?

Innovation as redefinition

We like to assume that innovation evolves exclusively forward.

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By: Sarah Tarraf, Director, Analytics

The stereotypical image of a data scientist is that of the harried analyst, hacking away late into the night in an unrestrained startup environment, tapping into massive amounts of data to uncover interesting relationships that explain once-unexplainable phenomena. What we tend to ignore is the more common scenario—a data scientist working in an established corporate environment with a limited technology budget and an incomplete infrastructure.

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By Troy Burmeister & Claire Gilbert, Data Analysts

From software development to social networking, open source software powers big companies. Surprisingly, the people behind it don’t necessarily sit within the walls of Facebook, Google or Microsoft. They reside in thriving communities of active online users’ intent on fueling advances in data science, big data, and analytics.

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by Camille Nicita, President & CEO

Anyone challenged with change management inside of an organization is familiar with the three C’s of capability, capacity, and competency.  As we talk with some of these leaders, we find that these key dynamics apply to the organization’s ability to build decision intelligence—their ability to not only gain but also apply wisdom that inspires great consumer-minded decision making.

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