Our approach to transformational change extracts from change management principles: vision setting, stakeholder alignment, foundation laying, and system navigation. It enables a focus on the long-term goal, while acknowledging key milestones along the way. As the message gains momentum and impact, it reaches more stakeholders and builds upon itself, resulting in deeper belief, commitment, and advocacy. The people side of change management is often the greatest challenge, so understanding diverse needs and meeting people where they are is key to belief and buy-in. Concentric circles of communication ensure feedback loops and sustained progress along the way.

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