Understanding the role mobile will play in your world requires a new way of thinking. Whether capturing consumer behaviors through lifestyle exploration or during the purchase path process, we tailor a mobile and/or multi-modal approach to meet your needs. In fact, mobile helps build a more authentic story of consumers, allowing you to better immerse your stakeholders in their world.
Beyond gaining more true-to-life insights, your research becomes a more natural part of their consumers’ lives, increasing engagement and response rates. And the ever-growing population of smartphone owners and 4G technology enhances your ability to connect with hard-to-reach segments.
In addition to mobile-enabled surveys*
eliciting responses, mobile journaling
allows for longitudinal insights and spontaneous “research snacking” from wherever consumers are. And when real-time probing is vital, SmartFly™
live mobile ethnography allows us to engage in live discussions with consumers at home, in-store or an at event.
And, our first foray into mobile research—mobile-enabled i°Communities
—provide unfiltered glimpses of private groups of consumers—throughout life’s everyday happenings.
Let’s have a conversation about our tri°Mobile approach to research: Qualitative. Quantitative. Communities.
*Results from our 2011 study comparing smartphone-based survey data with online data are available.