Breathing new life into online surveys
Imagine being able to “tap the shoulder” of a respondent during an online survey to ask what she or he really meant by their first answer. Now you can with Active Intercept.
Enabled by advanced technology, Active Intercept is a program that allows moderators to “live probe” select respondents as they participate in online surveys. By facilitating real-time exchanges between researcher and respondent, this platform allows qualitative analysis to be injected into traditional quantitative surveys.
In fact, Active Intercept is one of the fastest and most cost-effective ways to capture qualitative and quantitative data simultaneously.
To ensure a friendly interruption during the survey process, we created Brenda. While she becomes the face of the interviewer that respondents engage with on-screen, Brenda is actually a trained team of Gongos Research moderators who simultaneously intercept and probe to efficiently collect insights.
Respondents find it easy and familiar to “talk” with Brenda through a simple instant-messaging format.