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About

Gongos is a decision intelligence company.
Every organization has the capacity to gain and apply wisdom that inspires great consumer-minded decision making. We help build that capacity. By combining information, deep thinking and an innate courage to push the boundaries of what’s next, we inspire you to boldly and confidently move forward and thrive. Welcome.

Client Stories

Our clients. Their work is our work. Their stories shape our story.

I truly feel that you are a "partner" in our research initiatives - something I can't say about many of our vendors.
Vice President, Market Research & Competitive Intelligence US Bank
Gongos has helped us grow our pet food business. From product and packaging, to in-store design, they’ve helped us improve what the customer wants to see.
Director, Quality Systems Nestle Purina
This has been a phenomenal process which has allowed us to break through a barrier that has stood for five years. I couldn’t be happier with what you have brought to the process.
Senior Manager, Consumer, Shopper & Customer Insights Blue Bunny
We greatly appreciate the value Gongos brings to our organization through their innovative research techniques, thoughtful collaboration and provocative insights.
Director, Market Research and Consumer Insights Blue Cross Blue Shield of Michigan
Best Buy loves numbers, but the one thing that gets traction with our senior leadership is visuals. Gongos puts together great highlight DVD reels so that they can be right there with us. They’ve evangelized the process!
Senior Manager, Consumer Research Best Buy
Thanks to your insight and keen analysis, as we re-weighted, re-analyzed, and re-sliced the data, with each new learning and new question we ended up with a sound ‘no go’ recommendation accepted by our 15-person innovation review board.
Marketing Director Kaz Incorporated
Our “Innovations” process is on fast-forward and Gongos helps us move at that fast pace. They partner with us, innovate with us, and dig deeper with us in our quest for insight into consumers' minds.
Senior Consumer Researcher Hallmark
Our project experience was a testament to the high quality of design and reporting that we have come to expect from Gongos Research. Acting as our partner, you delivered more key, actionable consumer insights than we could have anticipated at the project’s onset.
Market Insights, North America Amway
This report rocks! Had a blast reading it and I can’t wait to share it.
Director, Consumer Research Advance Auto Parts
Taking our online research community global was a first for us – Gongos is the only company we know who can make it happen.
Technical Director, Global Digital Market Research & New Methods General Motors
Thought Leadership
People

Scientists. Artists. Dreamers. Pragmatists. Catalysts for change, guiding our clients toward the future.

  • Leadership
  • O2 Integrated
  • Gongos Research
  • Arti|fact
  • Global
  • Communities
  • Technology
  • Marketing
  • People Engagement
  • Finance & Admin
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Camille Nicita
President & CEO
Good things come in small packages. And that’s no different when it comes to Camille. Handpicked at a young age to join the launch of Gongos Research, her forward-leaning posture is establishing a new north for the company. Today, Gongos is helping to redefine an industry by guiding corporations toward decision intelligence through the collection, integration and curation of consumer wisdom. Staying true to the company’s core competencies while nurturing growth, Camille operates under the belief that people realize their full potential when put in the right seats. Her grounding vision is to cultivate an atmosphere where innovation, transparency, and vibrancy shape a company fit for the future.

Camille's passion for developing promising new talent is further channeled through her role as Chairperson of Michigan State University’s MSMR Advisory Board. She and her husband, three children and rescue dog enjoy the outdoors, travel and the company of good friends.
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Jason Solack
Vice President, Data Science
With an increasing importance inside organizations to embrace and harmonize enterprise and large data streams, Jason leads an interdisciplinary group of data scientists, analysts and programmers. Going on two decades with Gongos, Jason has worn many company hats from data processing and programming, to management and people systems. Solving business problems through data can be both challenging and invigorating – and Jason empowers his team to explore technology and techniques that will move clients bravely into the evolving landscape of data.

In his free time, when not on daddy duty, he can be found brewing his own beer and hard cider.
P
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Katherine Ephlin
Chief Operating Officer
Katherine brings a wealth of experience in overseeing the ongoing operations for Gongos—from client-side strategic consulting to once managing the company’s retail and financial research teams. Beyond a strong and considerate management style, Katherine is adept at balancing vision and execution in a way that engenders performance and empowerment among cross-collaborative teams.

As a mom to triplet boys, Katherine takes a no-nonsense approach to empowering and instilling a sense of accountability with all who work with her. She believes that smarts are not everything, and that a self-deprecating sense of humor goes a long way for building relationships, too.

CS
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Bob Yazbeck
Vice President, Digital Methods
Bob fuels advances in research through online communities, mobile research and online qualitative, and his growing team intensifies the company's ability to put them into practice. His dedicated engagement experts obsessively focus on creating positive experiences for consumers who participate in research.

Bob is one of the most approachable guys in market research. If you see him at a conference, find the most social setting, and you'll find him chatting up with peers and clients alike.
CS
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Greg Heist
Chief Innovation Officer
Greg is responsible for driving the innovation strategy at Gongos. From future trends to product development, Greg guides the company’s innovative spirit, helping clients get closer to “decision intelligence” through the synthesis, curation and socialization of knowledge. He leads the company's Innovation Think Tank and collaborates with an eager team of developers and external experts.

A former practitioner with over 20 years of experience under his belt, Greg is a visionary at heart. He believes our industry is in the midst of a revolution, and plans to help pave the way. When he’s not being a daddy, he can be found tweeting, blogging and frequenting his HootSuite account.
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Sarah Phillips
Vice President, Client Consulting
Sarah is responsible for forging a more symbiotic relationship between our client’s data analytics and market research teams. Using a business-first ethos in extracting value from enterprise data, she supports marketing and operations decision-makers that shepherd organizational intelligence. With strong roots in research, Sarah's ability to look across a client's business to leverage data-driven insights adds to bottom-line thinking that also supports product innovation and global initiatives for top-ranking Fortune 500 organizations.

In her off-time, she instructs for the Department of Marketing at Michigan State University, and is raising the perfect pair of children who are becoming as wicked smart as their mom.
CS
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Amy Perifanos
Vice President, Arti|fact
As a research professional on both the client and agency side for over a decade, Amy leads Gongos’ newly launched insight curation practice Arti|fact. Her group works with marketing, brand, insights and executive teams to strike a balance between strategic thinking and creative execution—ultimately making knowledge more immersive, consumable, and inspiring. With an initial focus in the shopper insights space, Amy’s big-picture thinking has catalyzed client relationships within organizations such as Coca-Cola.

Formerly with the Kohler Co., Amy holds a Masters of Marketing from The University of Wisconsin-Milwaukee where she resides with her husband and daughter.
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Debie Pomorski
Vice President, Finance & Administration
Beyond crunching numbers, Debie is truly a people person. Her cross-industry knowledge in the financial services and private sectors led to her current role and responsibility for the financial management, analysis and logistics, as well as budgeting and forecasting a future fit for Gongos. She counts on all of us to make the numbers count for the company - and we love that she keeps us on our toes with a twinkle in her eye.

In her spare time, Debie can be found cheering at Michigan State University sporting events (mostly for three of her four children), and traveling with her family to fun events like Lollapalooza and quiet islands in the Caribbean.
×
Susan Scarlet
Vice President, Strategic Branding
Beyond design and copy, shooting and editing, naming and trademarks, Susan puts into play an umbrella strategy to bring Gongos' enterprise brands and thought leadership to the marketplace. Embracing the industry landscape, competitive intelligence and reciprocal relationship-building, Susan has spoken at industry conferences and co-authors content that personifies the bright future of an evolving industry. She leads a team of that together, conceptualizes and collaborates with all teams throughout the company.

Olive and Violet, her wirehaired Dachshund and Toy Poodle pretty much let her work all the time, but they're most grateful when she works from her home office, and takes them shopping on weekends.
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Jason Muxlow
Senior Director, Technology
Jason is no stranger to trial and error. With Gongos since 1998, our Senior Director, Technology has pretty much led the development of all the proprietary technologies that touch our clients and consumers today. With a hands-on approach, Jason empowers an ambitious team of developers, with backgrounds in web design, gaming, rich media, and app development.

He understands the needs of researchers through and through - and is even married to a senior research manager on our Communities team.
×
Cheryl Halverson
Vice President, People Development & Planning
Cheryl’s love of managing people and developing their skills had guided her as our former research group leader. As the company continues to build a diverse tapestry of talent, she ensures our people strategy is in lock-step with our business strategy. Her underlying knowledge of the industry bolsters Gongos’ strength in attracting, cultivating and empowering individuals to drive our clients’ businesses forward.

Working from her Wisconsin home base, Cheryl paved the path for our growing team of telecommuters. And while her two children–nine years apart in age–keep her on her toes, she also continually challenges her endurance through triathlons and marathons.
CS
×
Jason Solack
Vice President, Data Science
With an increasing importance inside organizations to embrace and harmonize enterprise and large data streams, Jason leads an interdisciplinary group of data scientists, analysts and programmers. Going on two decades with Gongos, Jason has worn many company hats from data processing and programming, to management and people systems. Solving business problems through data can be both challenging and invigorating – and Jason empowers his team to explore technology and techniques that will move clients bravely into the evolving landscape of data.

In his free time, when not on daddy duty, he can be found brewing his own beer and hard cider.
P
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Sarah Tarraf
I’ve ridden my bike across the state of Michigan 4 times!
A
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Matt Mastej
I always need a creative outlet. Bikes, cars, or websites. Whatever.
P
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Claire Gilbert
MI native: Lake Huron in the summer, picture perfect snow in the winter!
A
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Rob Bielby
Don't focus on mistakes made. Focus on the mistakes you will make.
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Ben Worsley
In God we trust. All others must bring (good) data.
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Nate Clay
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Breandan Jennings
Good friends, good books and a sleepy conscience: this is the ideal life.
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Troy Burmeister
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Jake Boser
Big gulps, huh?
P
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Matt Castle
I've fly-fished on some of Ernest Hemingway's favorite rivers.
P
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Mike Serpetti
Food and football fanatic.
A
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Jackie Cutsinger
Statistician, circus aerialist & techno music enthusiast.
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Jeremy Hager
I play guitar and sing in a local rock band!
P
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Jill Heist
Heist2=(Gongos+3 Kids+House in woods);Love=Everything prior
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Emilio Ditrapani
Travel not for a destination, but for the sake of a journey.
A
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Kris Torry
Xbox On.
P
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Nick Wright
I lost a bet and had to rock a tank top at work.
A
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Ryan Cibulskis
Huge hockey fan! Go Leafs Go!
P
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Katherine Ephlin
Chief Operating Officer
Katherine brings a wealth of experience in overseeing the ongoing operations for Gongos—from client-side strategic consulting to once managing the company’s retail and financial research teams. Beyond a strong and considerate management style, Katherine is adept at balancing vision and execution in a way that engenders performance and empowerment among cross-collaborative teams. As a mom to triplet boys, Katherine takes a no-nonsense approach to empowering and instilling a sense of accountability with all who work with her. She believes that smarts are not everything, and that a self-deprecating sense of humor goes a long way for building relationships, too.
CS
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Michael Alioto
A personal espresso machine is a perfect office appendage. That and books—lots of them.
CS
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Crystle Uyeda
I love a good story so I work hard to tell stories with data.
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Emily Bolton
I beat a top 15 NBA draft pick in an athletic event.
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Josh Collins
Winter Is Coming.
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Libby Brown
Mommy, distance runner and music nut. I have a playlist for EVERYTHING!
CS
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Lauren Burger
Wherever you go, there you are.
CS
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Luke Custer
The true secret of happiness lies in taking a genuine interest in all the details of daily life.
A
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Meaghan Hafner
Studied for the GRE by taking flashcards to happy hour…and nailed it.
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Brittany Dean
A Yooper who loves the Red Wings, wine, & feeding squirrels. Put simply.
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Laura Griebel
It’s what you make of it.
CS
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Mike Sauerman
I look at the view every day, and I’m never disappointed.
CS
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Allison Fuller
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Moriah Galvan
Slightly dark, mostly harmless.
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Lauren Baywol
Ex-collegiate water polo player. Proud Spartan. Extra sprinkles, please.
CS
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Christina Steinman
Yer a wizard, Harry.
CS
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Mya Flentroy
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Anais Brown
Sunny days on the lake, skiing, yoga, w/ friends and family. Oh and cars!
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Dwight Ragland
I have no special talent. I am only passionately curious.
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Iva Mihaylova
I’d rather have a passport full of stamps, than a house full of stuff.
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Chelsea Roua
A
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Amy Hernandez
My goal in life is to be as good a person as my dog thinks I am.
CS
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Clairese Hagemann
Please, no Silence of the Lambs references!
CS
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Curtis Kaisner
Moderated first project as an intern – haven’t stopped since!
M
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Sarah Phillips
Vice President, Client Consulting
Sarah is responsible for forging a more symbiotic relationship between our client’s data analytics and market research teams. Using a business-first ethos in extracting value from enterprise data, she supports marketing and operations decision-makers that shepherd organizational intelligence. With strong roots in research, Sarah's ability to look across a client's business to leverage data-driven insights adds to bottom-line thinking that also supports product innovation and global initiatives for top-ranking Fortune 500 organizations.

In her off-time, she instructs for the Department of Marketing at Michigan State University, and is raising the perfect pair of children who are becoming as wicked smart as their mom.
CS
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Dylan Sedam
A little good at a lot of things, pretty quiet, hates mornings.
CS
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Holly Thomas
Creativity is joy—whether writing, gardening or sewing.
CS
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Cheryl Halverson
Vice President, People Development & Planning
Cheryl’s love of managing people and developing their skills had guided her as our former research group leader. As the company continues to build a diverse tapestry of talent, she ensures our people strategy is in lock-step with our business strategy. Her underlying knowledge of the industry bolsters Gongos’ strength in attracting, cultivating and empowering individuals to drive our clients’ businesses forward.

Working from her Wisconsin home base, Cheryl paved the path for our growing team of telecommuters. And while her two children–nine years apart in age–keep her on her toes, she also continually challenges her endurance through triathlons and marathons.
CS
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Susan Petersen
Dedicated wife, mother, friend, lover of summer and obligatory gluten free chef.
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Bryan Cremeens
I’m a beer snob (if that’s possible), and I love sports!
CS
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Jennifer Van Wormer
I’m a Southern girl at heart.
CS
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Jim Elliott
I used to work at a Detroit-area radio station.
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Kate Britt
MSU alum, mom to a Siberian Husky, dessert enthusiast.
CS
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Kaylie Smith
Cinderella is proof that a new pair of shoes can change your life.
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Krista Russo
Spending summer weekends on Torch Lake is my happy place. 
CS
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Andrea Hicks
World traveler, animal lover, yoga and meditation dabbler.
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Heather Osminski
People say I’m funny…people are right.
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Arika Fraccaro
I love anything with turtles and have a pet tortoise, Zombie!
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Jeannie Votaw
I love Michigan summers on the lake and enjoy cooking & baking.
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Brendan Sherman
The truth has no agenda
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Jerica Plum
I love to travel! I spent a semester abroad in Luxembourg, which only fueled my travel bug. I can’t wait for my next adventure!
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Chelsey Heitmann
I met my husband at a toga party.
CS
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Jim Wollenweber
I love art and music and play a Steinway in my spare time.
A
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Cristina Shallal
My Pomeranian-Husky mix, Essie, is my fur baby.
CS
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Jimmy Minges
In my last job I was a beer vendor for the Cincinnati Reds.
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Dave Loney
J Dilla changed my life.
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Kelly Jasper
Huge Tigers and Lions fan - through thick and thin.
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Lara Burkhart
Vegetarian with an excessive collection of leather boots.
CS
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Laura Muczynski
I “plan” but love to act on impulse – Vegas? Tonight? I’m in!
CS
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Lindsey Larson
I single-handedly keep the ‘Post-it’ industry in business.
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Lisa McFarland
My Motto: Follow your heart, take risks & create serendipity.
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Lisa Speck
Researcher by day, mom by night.
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Melissa Hartsoe
I enjoy being with friends & family, shopping & warm weather.
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Miranda Kaltenborn
Tennessee native. Vegetarian. Lover of pit bulls & cats.
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Nate Burgan
I love trivia – I’ve auditioned to be on Jeopardy! twice.
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Nichole Smith
Sports fanatic at heart--playing or watching, I love them all!
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Nikki Rodgers
I enjoy the adventure of traveling to new places.
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Robin Franke
My dog is a stock model for a major corporation’s lint roller!
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Sandra Ferris
I love ethnographies because you get to see the true consumer!
M
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Shanon Hoffman
Some say I’m sarcastic, most of them mean it as a compliment.
CS
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Stephanie Buckles
I love classic Hollywood films-Splendor in the Grass is a fav!
CS
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Tonya Jiles
I love my family, photography and anything crafty.
CS
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Amy Perifanos
Vice President, Arti|fact
As a research professional on both the client and agency side for over a decade, Amy leads Gongos’ newly launched insight curation practice Arti|fact. Her group works with marketing, brand, insights and executive teams to strike a balance between strategic thinking and creative execution—ultimately making knowledge more immersive, consumable, and inspiring. With an initial focus in the shopper insights space, Amy’s big-picture thinking has catalyzed client relationships within organizations such as Coca-Cola. Formerly with the Kohler Co., Amy holds a Masters of Marketing from The University of Wisconsin-Milwaukee where she resides with her husband and daughter.
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Brett Bridges
Heavy on adventure. Low on stress. Life is best spent exploring.
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Elizabeth VanStee
Creative. Curious. Caffeinated.
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Beth Pidcock
I’d challenge just about anyone to a cupcake bake-off.
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Ivan Bojanic
37 countries, 48 states,
and counting.
3 war zones; done counting.
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Samantha Herzing
I wish Jurassic Park was a real thing.
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Dan Koenig
Ideas are appreciated. Execution is worshiped.
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Emily Evans
I want to travel to the moon some day!
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Tim Riley
My brain is made of Tetris blocks.
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Michael Alioto
Gongos’ global and multicultural reach is broadened daily through the stewardship of Michael. With a vast background in the social sciences, regional studies and analytics, he has been immersed in various countries for three decades, understanding the nuances and specific functions of regional-based research. Beyond that, Michael has a worldly outlook even inside the walls of Gongos – bringing a sense of regionalism, integrity and respect for people of all dialects, races and creeds. And that makes for a great global-minded researcher, in general.
CS
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Holly Thomas
Creativity is joy—whether writing, gardening or sewing.
CS
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Alfred Ishak
Resident pizza connoisseur.
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Emilio Ditrapani
Travel not for a destination, but for the sake of a journey.
A
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Lara Burkhart
Vegetarian with an excessive collection of leather boots.
CS
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Tonya Jiles
I love my family, photography and anything crafty.
CS
×
Bob Yazbeck
Vice President, Digital Methods
Bob fuels advances in research through online communities, mobile research and online qualitative, and his growing team intensifies the company's ability to put them into practice. His dedicated engagement experts obsessively focus on creating positive experiences for consumers who participate in research.

Bob is one of the most approachable guys in market research. If you see him at a conference, find the most social setting, and you'll find him chatting up with peers and clients alike.
CS
×
Mike Sauerman
I look at the view every day, and I’m never disappointed.
CS
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Theresa Green
Things I love most in life: my family, my dog and my DVR!
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Abbey Wenk
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Holly Wery
Actually, it’s Miss Chanandler Bong
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Audrey Crimmins
Aspiring dog mom, brunch fanatic, and an armchair “House Hunter”
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Rebecca Witkow
I am a people person who loves being social, creative, organized, girly and happy.
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Camy Sylvestre
I’m involved in theater in my spare time – I sing, dance, and act!
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Amanda Baker
Major shoe addiction…. I’m a (recovering) shopaholic.
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Angel Muxlow
I would LOVE to upgrade to a 28-hour day.
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Jason Muxlow
Senior Director, Technology
Jason is no stranger to trial and error. With Gongos since 1998, our Senior Director, Technology has pretty much led the development of all the proprietary technologies that touch our clients and consumers today. With a hands-on approach, Jason empowers an ambitious team of developers, with backgrounds in web design, gaming, rich media, and app development. He understands the needs of researchers through and through - and is even married to a senior research manager on our Communities team.
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Maggie Dawson
My mild-mannered alter-ego is a QA Specialist.
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Lauren Vetter
Vertically challenged. Enjoys music, books, coffee, rapping in the car.
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Louie Marchan
I love gadgets.
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Brian Nagy
My last name translates to “green onion” in Japanese.
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Brian Tessoff
I love to make old things new again.
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Dan Koenig
Ideas are appreciated. Execution is worshiped.
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Eric Nettie
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Kelly Hooks
I have driven across the country 5 times in 5 years.
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Susan Scarlet
Vice President, Strategic Branding
Beyond design and copy, shooting and editing, naming and trademarks, Susan puts into play an umbrella strategy to bring Gongos' enterprise brands and thought leadership to the marketplace. Embracing the industry landscape, competitive intelligence and reciprocal relationship-building, Susan has been a voice at industry conferences, podcasts and co-authors content that personifies the bright future of an evolving industry. She leads a team of that together, conceptualizes and collaborates with all teams throughout the company. Olive and Violet, her wirehaired Dachshund and Toy Poodle pretty much let her work all the time, but they're most grateful when she works from her home office, and takes them shopping on weekends.
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Jenn Yu
Proud Spartan. Sushi queen. Obsessed with Breakfast at Tiffany’s & chapstick.
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Hallie Dunklin
I can jump rope on a unicycle.
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Chris Carmean
Chris believes in banking on the "human" in HR.  Encouraging the growth of her fellow colleagues, she continually arms everyone in the company with the resources and opportunity to become better cohorts and managers. Her warmth shines through every day through her approachable and accountable demeanor - and the large basket of candy in her office! Recruiting and talent retention are everything to Chris - not surprisingly, she's a devoted wife and mom to a daughter and Bubba, the Labrador, and is a self-proclaimed zombie fanatic and a Diet Coke addict.
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Alyssa Thompson
Grow out, not up.
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Alfred Ishak
Resident pizza connoisseur.
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Debie Pomorski
Vice President, Finance & Administration
Beyond crunching numbers, Debie is truly a people person. Her cross-industry knowledge in the financial services and private sectors led to her current role and responsibility for the financial management, analysis and logistics, as well as budgeting and forecasting a future fit for Gongos. She counts on all of us to make the numbers count for the company - and we love that she keeps us on our toes with a twinkle in her eye.

In her spare time, Debie can be found cheering at Michigan State University sporting events (mostly for three of her four children), and traveling with her family to fun events like Lollapalooza and quiet islands in the Caribbean.
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Grace Balcom
I’m the least graceful Grace you will meet, guaranteed
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Carolyn Wilson
Loves dogs, photography, motorcycle trips, concerts & smiling
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Heather Tracy
I am a singer in a female-fronted rock band on weekends!
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Angela Houstina
Loves a good cup of coffee, HGTV, and all things girly!
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Cindy Boozer
I love to keep my life in BALANCE.
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Lynn Wilk
I love my family, knitting & sports -- all at once is GREAT!
  • CS=Client Services
  • P=Programming
  • A=Analytics
  • M=Moderators
Join

We believe that one-of-a-kind individuals, embodying a like vision, create extraordinary outcomes.

Ours is a place built on passion. We come to work each day with the desire to help our clients, support one another, and help redefine our industry. We seek the driven, the talented, and the curious, ready to make an impact on our clients – and our industry.

The people of Gongos are enthusiastic. Energetic. Eager. Our spirit pushes the limits and explores new paths. We will guide you, challenge you, and bring new dimensions to your career. In return, we ask that you bring your perspective, your positivity, and your energy, every single day.

Sound like you?  We’d love to hear from you. Just email us your résumé along with a message about what makes you uniquely qualified to getinspired@gongos.com.

Want to delve deeper into what makes us unmistakably Gongos?  We invite you to watch our legacy video and see our workplace distinctions.

An atmosphere of creativity and collaboration, where even play has its purpose.
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From insightful research to decision intelligence, we stand at the ready. How can we help you?

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